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 SmartZone Navigation Content Integration Services
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Webraska's SmartZone Content Integration Services enable Service Providers to continually enrich their navigation offering with static and dynamic location-based content. This enables Service Providers "powered by Webraska" to differentiate their services from other navigation products, which typically only include basic point-of-interest data sourced from Navteq and its competitors.
SmartZone Content Pack Builder, Webraska's web-based content management tool
Webraska's off-board navigation architecture enables new content sources to be integrated and updated without end-user intervention - a significant advantage vs. traditional on-board navigation products.
Three main classes of rich content can be integrated by Webraska:
- Static Points Of Interest such as: bars, restaurants, night clubs, fast food outlets, cash-machines, taxi ranks and hotels.
- Events Of Interest or points of interest whose attributes typically change on a daily, weekly or monthly basis such as: concerts, festivals, or locations of late night pharmacies;
- Dynamic Content such as real-time traffic information.
Webraska's Content Integration Services comprise the following elements:
- Content quality audit - to ensure the accuracy of source data
- Content geocoding - to match content location to the latest digital map data.
- Content integration - installation of location content into Webraska's production servers accessed by the navigation application
- Application customisation - to include new content categories in navigation application menu structure
- Administration server customisation - to enable user access rights and pricing rules to be implemented for new content categories.
- Dataset maintenance and upgrade - all content sources are automatically integrated within new quarterly map data upgrades.
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