Flexible Pricing Models

The SmartZone Navigation Administration Platform offers service providers unrivalled flexibility to define and implement different pricing models for different market segments. Such flexibility is a significant competitive weapon in the battle for market share, particularly against traditional "on-board" navigation systems.

Webraska believes that the market dynamics of mobile navigation have much in common with traditional mobile voice services. Market segmentation strategies coupled with targeted pricing plans will play an increasingly significant role in driving market penetration and value generation.

Flat monthly fees pricing is more suitable for subscribers using the service once or twice per week.

The flexibility offered by the SmartZone Administration Platform enables the service provider to:

• Kick-start service usage with promotional offers such as free trial usage
• Offer flat-rate monthly fees to intensive users such as mobile professionals.
• Offer pay-as-you-go pricing to infrequent users.
• Charge premium rates for the use of rich value-added content or point of interest databases.

Regular analysis of usage statistics generated by the SmartZone Reports engine enables service providers to assess the effectiveness of different pricing models. These can then be fine-tuned or customised using SmartZone Professional Services.

Features

The SmartZone Navigation Administration Platform's flexible design supports the following pricing models:

• Subscriptions (monthly, yearly)
• Unlimited usage
• Limited usage
• Prepaid bundles
• Limited in time (week-end bundle, n-day bundle, etc.)
• Limited in volume (n routes)
• Pay-as-you-go
• Promotional offer
• Unlimited access over n-days
• N routes free

Each business model supports the following service options:

• Map coverage option: domestic or continental coverage
• Traffic information option
• Point of interest coverage

Typically deployments include a degree of customisation to meet the specific needs of individual partners.