SmartZone Reports

example of usage statistics tables and charts

SmartZone Reports provide your marketing teams with an up-to-date window on service usage helping you focus investment where it will have the biggest impact on customer satisfaction and sales.

Detailed statistical summaries, supported by market research, can help you to answer questions such as:

• How is the market segmented, and what is the profile of high-value consumers?
• How often do different consumer profiles use the navigation service?
• What are the key drivers of usage?
• Which devices and which functions are used most often?
• Which points of interest and dynamic data are used most frequently?
• What is the monthly GPRS/ 3G consumption per user?
• How frequently are error messages generated and why?
• What are the growth trends for service adoption and revenues?
• How do hourly peaks relate to average demand?

Analysis of these results can help guide:

• Strategies for functional enhancements and device support.
• Strategies for acquisition, integration and prioritisation of rich content.
• Ergonomic enhancements to reduce the frequency of error messages and support calls.
• Optimisation of pricing strategy and promotional bundling with devices and GPRS/ 3G services.
• Definition and optimisation of marketing communication.
• Capacity planning and hardware investment for back-end systems.

Features

SmartZone Reports, a component module of the SmartZone Navigation Administration Platform, provide usage statistics in tables and charts. Tables are generated in a format that can be easily exported to Excel or statistical analysis tools.

Four generic reports are generated by default. Customer-specific reports can be built into the product on request.

• Service usage summary, including split of first time vs. returning users.
• Point of interest usage summary, including statistics by content category.
• Data usage summary (total volume of data transmitted/ received during a given timeframe across the GPRS/3G network).
• Geospatial platform usage summary split by function: geocoding, reverse geocoding, mapping, routing, proximity search.

Usage statistics can be presented over multiple time intervals: by month, by day or across custom time periods.