Overview of SmartZone Two-way SMS/MMS

SmartZone Two-way SMS/MMS Services offer a simple and convenient way for subscribers to search for and receive timely information by sending simple text messages. The service responds to incoming SMS messages with results of POI search, directions or other information requested by the user's text command.

SmartZone Two-way SMS allows a subscriber to conduct a search via SMS. Search results are returned via SMS or MMS including multimedia such as maps and photos in the form of JPEG or GIF. The following services are currently supported:

• Find Points of Interest (POI) such as bars, restaurants, movie theaters or hotels with a simple command.
• Get Directions to POI's.
• Find the user's current location.

Benefits

• Leverages existing SMS user base.
• Increase high value SMS/MMS traffic.
• Leverage existing SMS subscriber base.
• Rapid time-to-market deployment.

Features

• Simple, intuitive and customizable commands.
• List of valid commands, saved locations (My Places) and 10 most recent locations used are all available via SMS.
• Simple search for nearby POI's takes advantage of autolocation, minimizing text entry and speeding up the process.
• Flexible architecture to support both pull and push environments.
• Supports standard protocols.
• Results optimized for device and screen size.
• Scaleable architecture.

Enabling Technology

SmartZone Messenger is a component of the SmartZone Application Framework which enables all of Webraska's standard and customized applications to take advantage of messaging services. The SmartZone Application Framework provides the interface to support SMS, MMS and email services.